AI will be having a big coming out party in 2017. While there are plenty of opportunities in this space for workers, executives, investors and partners, not every company that uses the term “AI” in its marketing will become a serious winner in the field. As advanced as AI is — and I have seen some technology that would blow your socks off — not every company is created equal. Some will be real winners early on, but most won’t go much further than using the terminology in their marketing, so they can ride the next growth wave.