When news of Samsung’s Batterygate first surfaced, I think that mine may have been the only voice saying the Samsung brand would suffer significant damage, but the company didn’t realize it yet. It was lonely, but lately others have come to agree. Samsung now is going through one of the most painful times any company ever has endured. Its brand is severely damaged, and to make matters worse, the injury was both self-inflicted and preventable. So what’s the real problem with the Galaxy Note7? Defective batteries caused phones to overheat.