Charter intends to revive the damaged Time Warner Cable image and brand in the minds of the customer and investor, which is both a challenge and an opportunity. Charter and Comcast are two of the companies American consumers hate the most. However, the pay-TV industry has begun a complete transformation. In the coming new world, both Charter and Comcast may have a second chance, if they can get past all the damage they caused to their own brand. For decades, the cable television industry has hurt itself by failing to care for the customer.