Google this week added features and functionality to a $50 subscription plan, renamed Chrome Enterprise, to position its lightweight Chrome OS as credible competition for rival Microsoft and Windows in the workplace.
Chrome Enterprise adds several new tools to a Chrome OS management subscription that originated in 2014 as Chromebooks for Work. Like its predecessor, Chrome Enterprise caters to companies wanting a modicum of control over Chrome OS devices, including notebooks, desktops and dedicated kiosks, whether assigned to employees or tolerated under BYOD policies.
The new subscription plan, however, expands on Chromebooks for Work's basic management capabilities with two important additions. First, Chrome OS has been tied to Microsoft Active Directory, the de facto authentication standard in business. Second, Google has kicked off integration with top-tier EMM (enterprise mobility management) platforms, in one initial instance, VMware's Workspace ONE.