We’ve become obsessed with big data and analyzing it, though sometimes I think we get in our own way. The issue is that we preferentially collect quantitative data as if it were the only thing worth the time. In fact, quantitative data is but one kind of data, and the information it provides gives a one-dimensional view of the world. It’s not wrong information — just incomplete. The obsession with quantitative data that can be worked on with heavy duty math reminds me of what the economist Sumantra Ghoshal once termed “physics envy.”