Artificial intelligence will revolutionize marketing in the next five years, according to survey results Demandbase released this week. Eighty percent of the 500 B2B marketers who participated in the online poll, conducted last month by Wakefield Research, said they expected an AI-fueled marketing revolution. However, only 26 percent were very confident they understood how AI was used in marketing, and only 10 percent said they already were using it.