United Airlines’ self-made firestorm spread on Tuesday, as a video showing a passenger being forcibly dragged off a plane continued to make the rounds on social media. The passenger had refused to comply after being told he’d been bumped off the Sunday flight. The incident sparked international outrage, including calls for a boycott of the airline and for CEO Oscar Munoz to step down. Anger has been particularly intense in China. United’s share price has fallen in response to the debacle, taking more than $700 million off the company’s books.